Amul / Gcmmf — Regular phenomena of higher price charging than MRP for amul milk and dahi
Charging higher price in Hirapur Dhanbad Jharkhand for Milk (1 litre 43.00 MRP charged 44.00-45.00) and Masti Dahi (1 Kg – 63.00 MRP charged 65.00) has become a trend here and It seems that a section of Amul products supply chain management people has a covert consent to this .May be they also have a pie of the cake. Although I don’t expect any action still for general awareness I am submitting the issue.From my end I am going to opt for a brand switch to Megha or Sudha or even Ossom and atleast crack five brand loyals for sure. Further Hirapur is Heart of the town centrally located with easy accessibility of transportation and not a remote place